Halloween Alegria

Rick Sena's Halloween Alegria has become one of New York's biggest circuit Halloween nights, taking over Palladium Times Square from Saturday, October 31 through Sunday, November 1, 2026. The production leans fully into the holiday, transforming the venue into what's billed as a haunted, high-production party rather than a standard club night.

What to expect

Expect a lineup of local and international DJs, elaborate production design, and a costume-forward crowd across the main event. The night runs straight into VIVA Afterhours, the same team's dedicated after-party, for anyone not ready to stop when the main room closes.

History and legacy

Alegria is part of Rick Sena's broader roster of New York circuit events, which includes the WOW outdoor series that debuted at Alegria WorldPride 2019 at Brooklyn Mirage, giving Halloween Alegria a pedigree within the city's circuit party scene beyond just a single annual date.

Getting there

Palladium Times Square sits in the heart of Midtown, walkable from most Times Square hotels and well connected by subway.

Plan your trip

The Citizen M Times Square is a popular stay for this weekend specifically, close enough to walk to the venue with a rooftop bar of its own for pre-party drinks.